In this video entitled “The streets sound different. e-mobility by Volkswagen.” Volkswagen have tried to add sound to a so-called silent vehicle by putting a vocalist and beatbox artist, Fatih Sahin, with a set of speakers and microphone to give a ‘conventional’ soundtrack to the electric e-up!.
As is often stated by both marketing teams and media alike, electric cars can be quiet so putting noises of engines and driving exuberantly around corners shows off the fact the car itself produces very little noise, particularly in an urban environment and when in traffic. As any owner of an electric car will know, electric cars are not silent and tend to have noises of their own, particularly wind and tyre noise aside from the electric motor itself being very quiet.
volkswagen’s video is an entertaining look at the advantages of electric vehicles, which usually move through the streets emission-free and almost silently. The vocalist and beatbox artist Fatih Sahin surprised passers by from the rear seat of the e-up! with his humorous imitations of driving noise.
The drive through Stockholm triggered a great deal of attention from amazed passers by. Buskers spontaneously accompanied the e-up! on its journey with their guitars and flutes, adding to the relaxed atmosphere. People in the streets turned their heads in surprise and pulled out their smartphones to record the unusual event in video clips and photos.