Speculation has been rife amongst the press about what direction Apple might take next and it seems the answer has been revealed. Volvo and Apple have joined forces to bring the next generation of Volvo vehicles Apple’s wildly popular media services via a new interface based on Apple’s operating system. Although many have speculated the usual type of name used by Apple using an ‘i’ in front of a word, this time the name is; CarPlay.
The first vehicle to offer the new media system will be Volvo’s XC90, but it is likely the system will make it into the rest of Volvo’s product line over time, including their hybrid offerings.
From the press release:
The new service brings all the features and services familiar to iPad, iPhone or iPod users directly into the car via Volvo Cars’ large centre console touch screen display.
Volvo Cars enhances Apple’s capabilities by linking them to a specially-developed interface that allows drivers to use voice and steering wheel controls to access Apple features and services, ensuring the entire interaction is always safe and easy to use.
The interaction between Apple’s operating system and Volvo Cars’ newly-designed in car software and interface promise to transform the look and feel of a car’s interior. Volvo Cars’ interiors will be characterised by their simplicity and functionality, two qualities that unite both Volvo Cars and Apple.
Håkan Samuelsson, President and CEO of Volvo Cars, said:
“Apple’s clean and intuitive user interface is a perfect match with Volvo’s Scandinavian Design approach and our focus on fluid functionality.”
The first car to offer Apple CarPlay will be the all new XC90 SUV which will be introduced later in 2014, one of the most anticipated cars of recent years, replacing the original XC90, which redefined the SUV and became the best selling model in Volvo Cars’ history.
With Apple CarPlay, users will immediately recognise their basic iPhone applications, such as phone, messages, music and navigation. The initial offer also features third party audio apps including Spotify, the popular music streaming service.
Volvo Cars’ portrait screen gives users the benefit of having both Volvo Cars and Apple content co-existing simultaneously, removing the need to switch between a dedicated car and iPhone screen.
Apple CarPlay integrates seamlessly with the Volvo Cars’ new user interface. Visually, it becomes part of the on-board system, displaying well-known icons for Apple applications.
Håkan Samuelsson, said:
“iPhone users will feel completely at home in a new Volvo. We have created a wholly-integrated user experience in our large portrait-oriented touch screen that takes the in-car mobile device experience to a new level. That, coupled with the obvious driver safety benefits of an advanced voice control system like Siri, made Apple a perfect match for Volvo.”
Apple CarPlay allows connection of the device to the car through a Lightning cable – with Wi-Fi coming in the near future. The connection is based on a streaming H.264 video feed that returns user input from the touchscreen. Apple CarPlay will be available in forthcoming Volvo models based on the new Scalable Product Architecture (SPA), starting with the all-new Volvo XC90 later in 2014.