Chinese

The problem with building up hype ahead of a product reveal is that there is a risk of underwhelming your audience. Faraday Future (FF) managed to accrue a healthy social media following as a result of their obsessively secretive nature but the promise of something special. The rumour mill was working at full speed to try and foresee what the fledgling company might produce. Few things were actually known as fact.
Certain key employees were made known publicly, hinting at what kind of car might be built. Designers from BMW i, ex Tesla engineers and so on…