Renault will be the new sponsor of the latest Jonathan Ross Show when it returns to TV screens again on Saturday 12th October.
During ad breaks shown on ITV1 over the course of the prime-time show’s 11-week long run including a Christmas Special, Renault will be using it to highlight the stylish design of its latest three models. With its usual customary flair, the French marque has chosen the theme of animal attraction to portray the seductive looks of its all-new Clio supermini, Captur crossover and ZOE electric car.
As part of the campaign, it has used four-legged and winged creatures, such as owls, a husky, and even a cheetah, to capture their reactions to the arresting sight of its all-new cars. And for cuddly effect, rabbits, to show-off the modern, personalised interior of Clio.
As part of its latest marketing initiative, Renault will be offering the British public the chance to win tickets every week to see the popular showman and his A-list celebrity guests LIVE by entering weekly competitions on Twitter and Facebook.
Renault will also give viewers the opportunity to join in the conversation and share their opinions – especially on the outfits and haircuts – via social media using the hashtag #animalattraction. Extra content and behind the scenes images will be at renault.co.uk/jonathanross, while the idents that form Renault’s sponsorship of the show on TV will also be available on the brand’s YouTube channel (youtube.com/renaultukofficial).
Tom Hanks, Sandra Bullock, Cilla Black and X-Factor winner James Arthur are all expected to kick off the new series.
The Jonathan Ross Show is now entering its fifth series and attracts more than 2.5 million viewers per week. It is also one of the most watched TV programmes on repeat, with re-runs on a Thursday evening regularly attracting in excess of one million viewers.