The 30th April marked International Noise Awareness Day (INAD), a day launched by the Center for Hearing and Communication (CHC). Nissan took the opportunity to use the event as an excuse to exercise their all electric LEAF.
The World Health Organisation (WHO) states at least 13.5% of Europeans are exposed to road traffic noise at levels exceeding 55 dB, which is considered detrimental to human health*. The medical effects of noise levels include insomnia (50dB), obesity (50dB), psychic disorders (60dB) and reduction in life expectancy (50dB)*. As a result, Nissan has filmed a ‘silent ride’ to help support INAD in raising awareness about noise pollution levels across Europe.
Filmed in one of Europe’s quietest villages in the early hours of the morning, Nissan had four LEAFs drive around the backstreets without waking anyone up… allegedly! Members of the village were filmed and monitored while the cars drove around in order to monitor their reactions.
The Center for Hearing and Communications Executive Director Laurie Hanin said:
“International Noise Awareness Day was initiated by the Center for Hearing and Communication in 1995 in order to increase public awareness about the harmful effects of noise on hearing, health, and general well-being. As a result, many thousands have had their hearing screened and many more have been educated in the numerous ways to prevent exposure to hazardous levels of noise. It is exciting to see Nissan showing off the benefits of their all-electric car, the Nissan LEAF, in this video highlighting that as well as being friendly to the environment, it is also friendly to the community by reducing noise pollution. Congratulations and good luck in this endeavour.”