Although the actual FIA Formula E race event may be relatively short at around an hour’s time for most races, the event doesn’t stop there. Organisers of the FIA Formula E Championship have appointed an experienced event company to handle live entertainment to the race events around the world.
CDC Entertainment has been announced as the official FELive™ concert promoters and will organise top music stars to perform live at each of the ten Formula E race events.
CDC Entertainment was founded by a group of industry professionals over 30 years ago and since then have been producing concerts for top acts like Beyonce, Robbie Williams and Adele. The company has won 50 international awards and as such is sure to help set the scene for FIA Formula E race events.
Of course, being made up of inner-city street circuits, the live performances will have to take place at nearby venues where top DJs will start off the evening followed by a headline act to follow.
Formula E CEO Alejandro Agag, said:
“Formula E is much more than just a racing series. We want to ensure fans have a fantastic and unforgettable experience by providing an array of on and off track entertainment from the morning through to the evening. We hope this will further increase the appeal of Formula E, far beyond racing fans, so that there is something for everyone to enjoy. Whilst providing close, exciting racing remains our main priority, we want our Formula E events to have a unique festival atmosphere where people interact every step of the way and better understand the benefits of clean mobility.”
Confirmed artists, along with full ticketing details, will be announced in due course via the championship’s official website www.fiaformulae.com. All Formula E events take place in a single day, rather than the entire weekend as Formula One does.
Chris Frampton from CDC Entertainment added:
“We’re delighted to be part of the FIA Formula E Championship and are looking forward to putting on 10 electrifying FELive™ concerts in city-centres around the world. Music and sport are a natural fit, and we will bring together vibrant electric dance music, the best DJs with worldwide A-list artists. FELive™ will be announcing further details over the coming weeks and months so fans can not only look forward to great racing but great music too. The Formula E calendar features some of the world’s leading cities meaning fans are going to be able to enjoy live music at some truly amazing locations, from beaches to stadiums. Formula E is hoping to educate through entertainment and we’re very pleased to be a part of that and to be reaching out to a new generation of fans.”
Source; FIA Formula E