Autovolt Magazine

Jaguar Concept Cars Star at Harrods

Wallpaper* Handmade, the must-see exhibition during Milan’s Salone del Mobile, makes its London debut today at Harrods with a spectacular ‘best of presentation’ and five unique new pieces produced in collaboration with Jaguar. To celebrate the occasion, Jaguar Advanced Design presented the stunning C-X17 concept vehicle for the first time in the UK, positioned outside the luxury Knightsbridge store and alongside two other exciting Jaguar design concepts; the C-X75 hybrid hypercar and Jaguar heritage-inspired Project 7 sports car.

Over 50 Wallpaper* Handmade pieces, produced by the likes of Hermès, Alfredo Häberli, Harry Winston, Konstantin Grcic, Isay Weinfeld, Paul Cocksedge, Michael Anastassiades, the late David Collins, Barber Osgerby, Brioni, Naoto Fukasawa, Louis Vuitton, Sam Hecht and Poltrona Frau to name but a few, will be on display across 12 windows in the iconic Harrods store.

They will be joined by five new concept products which explore Jaguar’s design language and advanced technology, by Moritz Waldemeyer, Neri & Hu, Mathieu Gustafsson, Fredrikson Stallard and Salvatori & Jaguar Advanced Design.

Julian Thomson, Jaguar Advanced Design director said,

“This partnership with Wallpaper* is very exciting and it is a great opportunity to apply Jaguar design philosophy in new forms and to inspire a culturally diverse audience.

We have seen our concept cars excite audiences worldwide this year. I am delighted that the UK debut of C-X17 is part of this event and we are able to show another surprising and inspiring side of the modern Jaguar brand to people in London today.”

Tony Chambers, Wallpaper* Editor-in-Chief commented,

“Our Handmade project is testimony to the power of good design, great ideas, creative collaboration and quality production. We are delighted to bring some of the best pieces from our annual celebration of art, craft, skill and vision to London – with the best British partners one could wish for: Harrods and Jaguar.”

Mark Briggs, Harrods store image director said,

“As world leaders in style, design and technology, we are delighted to be working with Wallpaper* and Jaguar to bring the Handmade exhibition from Milan to London for the first time. The world-renowned Harrods windows will present this year’s shortlisted designers in the perfect luxury space, for all to see.”

Wallpaper* Handmade with Jaguar runs from 4 October until 22 October at Harrods, 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL

Source; Jaguar Land Rover