Autovolt Magazine

ITV4 to Broadcast All 10 Formula E Races

All 10 rounds of the 2014/2015 FIA Formula E Championship will be televised live and free-to-air in the UK after series organisers confirmed a broadcast deal with leading UK network ITV.

Brokered by international media company MP & Silva, the ITV agreement adds to existing deals with FOX Sports and Japan’s TV Asahi. As part of the package, a 90-minute standalone programme will be screened on ITV4 and ITV4 HD, together with coverage via the channel’s digital platforms, and on-demand ITV Player service. Extensive highlights will also be shown across the ITV family network with these rights shared between a pay-per-view UK TV channel to be announced shortly.

All programmes will feature comprehensive coverage of each live race together with pre-race build-up – including highlights from the day’s earlier practice and qualifying sessions – podium celebrations and post-race interviews.

ITV4 is one of the UK’s leading channels for motorsport coverage already screening extensive coverage of the British Touring Car Championship, British Superbikes and the DTM German Touring Car Championship.

Ali Russell, Chief Marketing Officer at Formula E, said:

“We’re delighted to be announcing this partnership with ITV today and to be securing live, free-to-air coverage of all Formula E races for our UK fans – of which we’re confident there will be many. The UK is widely considered the home of motorsport and a very important market for Formula E. As such, with its unrivalled commitment to motorsport, ITV provides the perfect platform to showcase our new fully-electric series – which will also be racing in London in June 2015 – and to appeal to a new generation of motorsport fans.”

Niall Sloane, ITV’s Director of Sport said:

“I’m delighted ITV4 will be able to bring viewers the opportunity to see this innovative new series – which promises top-level open-wheel racing with the iconic backdrops of some of the world’s most famous cities. The coverage of this series adds another new dimension to ITV4’s motorsport portfolio.”

ITV joins previously announced broadcasters FOX Sports and TV Asahi who have all committed to showing live coverage of Formula E races. The FOX Sports deal alone covers 88 territories around the world and a potential global audience of 180million households, whilst TV Asahi boasts a household reach of 51.4million.

All Formula E events take place across a single day (Saturday) with races beginning at 16:00 local time. Further TV deals will be announced in the coming weeks.

FIA Formula E New Spark-Renault FE-01 Electric Racing Car

Source; FIA Formula E