Toyota have announced that half of their total UK Auris model sales are with hybrid technology. This news follows that of the sales successes of the Yaris Hybrid which you can read more about here.
Though hybrids account for half of all Auris sales, the Auris model itself has proven extremely popular, with it being one of the fastest market share gaining vehicles on sale today. The Auris model range now commands a 5.7% share in the highly competitive compact family car segment and sales percentages are still rising.
Sales are up 29% on the first quarter of 2013, compared to a market average growth of 23%.
This is great news for Britain’s manufacturing sector, too. All Auris models for the UK and Europe are built by Toyota Manufacturing UK (TMUK) at its Burnaston factory near Derby, alongside the Avensis saloon and tourer. Hybrid and petrol powertains for both cars are supplied by TMUK’s engine plant in Deeside, North Wales.
Burnaston is the country’s fastest-growing vehicle plant and is now producing a quarter of all the Toyotas sold in Britain – and exporting many more. Each year Toyota in Europe is spending around £850 million with its UK suppliers, creating and securing jobs and further contributing to the health of the nation’s manufacturing sector.
Toyota spokesman said:
“The success of Auris and TMUK Burnaston demonstrates not only the renewed health of the UK car market and motor manufacturing, but also customers’ desire to buy great British products. The growth in hybrid sales also witnesses how Toyota’s world-leading technology has become a mainstream choice, comfortably outselling both petrol and diesel models in the heart of the market.”