Autovolt Magazine

Go Ultra Low Campaign Backed by Government and Car Manufacturers

The Deputy Prime Minister has announced the UK government will invest more than £9 million to boost the number of charging points for electric cars.

Major car manufacturers BMW, Nissan, Renault, Toyota and Vauxhall are all backing the Go Ultra Low campaign in a ground breaking partnership with government to debunk common myths and misconceptions that put drivers off switching to electric or hybrid cars, such as cost and how far the vehicles can travel before being recharged.

Electric car owners do not have to pay car tax or congestion charges and many chargepoints are free to use. The cars cost from just 2p a mile, which means a family that drives an electric vehicle 10,000 miles in a year would save around £1,000 on fuel costs each year.

There are already more charging points than filling stations in London, but to make driving an electric car possible for everyone, the £9 million funding will be used to create hundreds more charging points across the country, including 140 new rapid chargepoints which can charge an electric car in less than half an hour. This will cement the UK’s position as one of the best for electric vehicle recharging networks in Europe.

Deputy Prime Minister Nick Clegg said:

“Electric cars are one of the most promising of our green industries and we want to secure the UK’s position as a global leader in both the production and adoption of these vehicles. The extremely low running costs of electric cars help drivers save money and we are allocating more than £9 million to boost chargepoints across the country to help drivers to go green. This means we can lower UK emissions and create high-tech engineering and manufacturing jobs to boost our economy.”

The announcement comes as the Deputy Prime Minister visits iconic transport venue Ace Cafe, just off the North Circular in North West London, where he will meet managing directors, staff and apprentices from leading motoring companies BMW, Nissan, Renault, Toyota and Vauxhall.

Transport Minister Robert Goodwill said:

“This campaign is about opening people’s eyes to the advantages of ultra low emission vehicles. They are incredibly cheap to run and we’re giving grants that knock thousands of pounds off the pricetag at the point of sale. This is great news for the consumer and for industry, with the UK well-positioned to take the lead on the development of these advanced technologies.”

The Go Ultra Low campaign is backed by 5 household names from industry: BMW, Nissan, Renault, Toyota and Vauxhall.

Mike Hawes, chief executive of the Society of Motor Manufacturers and Traders said:

“This is a significant development as government and some of the country’s leading automotive brands pool resources to fund a campaign that will raise awareness of the benefits and capabilities of these new technologies. The Go Ultra Low campaign will help the public understand how these new cars work and how they could be a perfect fit for their personal, business or fleet needs. Given the importance of running costs and environmental performance to new car buyers, we hope the campaign will encourage more people to consider going ultra low.”

Go Ultra Low

Source; Department for Transport