Sales figures from the first three months of the year show a quarter of all Toyota’s sold were hybrid, which keeps up the worldwide percentage of Toyota sales of the same ratio.
The total of 30,210 new Toyotas reaching Britain’s roads already in 2015 marks a 9% increase on the brand’s performance in the same period last year. The growth rate is well ahead of the total car market, which grew by 6.8%.
Increasingly fleet sales are a major contributor to Toyota’s success, led by the performance of Yaris Hybrid and British-built Auris Hybrid models. More and more businesses and company car drivers are turning to Toyota hybrids to gain the significant cost benefits delivered by the technology’s low emissions, good fuel economy, proven reliability and low maintenance costs. Toyota hybrids are also appreciated by business motorists for their smooth, refined and comfortable performance – and particularly of interest – are valued by those who regularly face long-distance journeys, contrary to the perception hybrids are better for shorter distances.
Yaris Hybrid’s fleet sales rose 18.2% on 2014’s results and those for the Auris Hybrid hatch by 31.3%. The Auris Hybrid Touring Sports wagon increased sales by almost a quarter. Overall, hybrid sales represent a healthy 24% of total Toyota sales so far in 2015.